Exquisite Corpse, Sears, conformity, tests, aesthetics, Organization Man, Claudia Weber

Contexts card; text source: The Organization Man by William H. Whyte, p.181, 1960

From 1908 to 1940, Sears sold between 70,000 to 75,000 homes. The company designed 447 different house styles to fit the taste of home buyers across the country. From Craftsman to Cape Cods, they offered a custom home at budgets and sizes that could accommodate any size family. The majority of Sears homes were built in the Northeast and Midwest, with the largest grouping being in the city of Elgin, IL, where one community has more than 200 verified Sears homes.